Max To Once Again Become HBO Max

WarnerBros. Discovery is rebranding its streaming service, changing its name back to “HBO Max” from “MAX,” to focus on streaming and digital offerings.

The company’s decision to rename the service reflects its commitment to iterating its strategy based on consumer data and insights for success.

WarnerBros. Discovery has gained 22 million subscribers globally in the past year and plans to expand its streaming offerings.

The company, facing losses on linear broadcast assets, is shifting focus to direct-to-consumer content and digital portfolio.

CEO David Zaslav emphasized the importance of quality programming and the return of the HBO brand to drive growth in the future.

What is dead may never die. HBO Max coming this summer. Same app, new-ish name. pic.twitter.com/XVQSby8qjE

— HBO Max (@hbomax) May 14, 2025

V2 approved by legal. pic.twitter.com/uUhH3RU4T6

— Max (@StreamOnMax) May 14, 2025