The billboard’s tagline is seen as clever and has sparked discussions among fans.
Many interpret it as a nod to Kendrick Lamar’s feud with Drake.
Hitta J3, an affiliate of Kendrick Lamar, shared a photo of the billboard on social media, further fueling the buzz around the marketing move.
The timing of the billboard’s appearance coincides with the Toronto rapper withdrawing a petition against Universal Music Group and Spotify and filing a lawsuit against UMG instead, alleging the spread of a false narrative.
While Drake the Lawyer’s billboard does not explicitly mention the feud, it has generated interest and conversation, showcasing his ability to create buzz and engage with the public.
Billboard In The CITY!!! #Compton pic.twitter.com/WOQ4SLv7fa
— Hitta J3 (@Hittaj3tml) January 16, 2025