Racheli Shamir, owner of The D Diamond New York, creates 18 carat gold collars with D diamonds, starting at $1,435 and reaching up to $150,000 or more for high commission creations.
The Heart Bone Collar, a signature piece, is only available to clients with an established purchase history, emphasizing the high standard of the jewelry.
Owners of various dog breeds, including poodles, golden retrievers, bull dogs, and chihuahuas, visit Shamir’s Manhattan showroom for diamond-studded collars.
The jewelry is seen as an investment and an heirloom by wealthy clients, with one owner mentioning that the collar is for special occasions and makes her dog feel confident.