The choice of black currant reflects the trend of price-conscious Americans seeking small luxuries in a tough economy and cooking more at home.
Flavor forecasting helps McCormick stay competitive in the market and drive sales of its products, especially in the face of competition from startups and private labels.
McCormick’s stock has faced challenges due to tariffs and rising commodity costs, but its recent earnings report beat analysts’ sales expectations as more people cook at home.
Black currant is associated with the trend of “attainable opulence,” offering a touch of luxury to dishes and drinks, and is gaining popularity in the US, particularly in cocktails and non-alcoholic beverages.