Rihanna was particular about the texture of the body wash in the new range, aiming for a honey-like consistency that transforms into silky-soft suds.
The entrepreneur believes skin care interest has “exploded” in recent years and is keen for Fenty Skin to “streamline routines” while offering great results.
The partnership with Ulta Beauty is part of Rihanna’s vision for her brand to bring the new collection to a wider audience.
Rihanna’s brand philosophy has always been “Beauty for All,” and she wanted to make the new collection available at Ulta Beauty to offer a unique and curated experience.
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