LimeWire, known for peer-to-peer file sharing, was relaunched in 2022 with a new mission of decentralized content distribution, attracting millions of users.
Fyre Festival, infamous for its failed 2017 debut, is seen as a symbol of pop culture excess and internet-era spectacle, prompting LimeWire to bring the brand back to life with real experiences.
LimeWire CEO Julian Zehetmayr stated, “We’re not bringing the festival back — we’re bringing the brand and the meme back to life. This time with real experiences, and without the cheese sandwiches.”
LimeWire secured ownership of Fyre Festival after a competitive bidding process that included Ryan Reynolds’ creative agency, Maximum Effort, with Reynolds jokingly stating he will bring his own water to the event.
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