The limited-edition “smoky-and-sweet chipotle honey mustard” flavor is called Heinz MUSTAAAAAARD.
Mustard, also known as Dijon McFarlane, worked with the Heinz team to create the perfect flavor by experimenting with ingredients like jalapeños, bacon, and chipotle peppers.
The partnership was teased during the Grammy Awards with a 30-second spot promoting the sauce.
Kraft Heinz’s North America chief marketing officer Todd Kaplan highlighted the importance of the partnership in driving deeper relevance and connection to consumers through music and cultural relevance.
Heinz MUSTAAAAAARD is the first new mustard flavor launched by Kraft Heinz in nearly a decade and the first co-created sauce with a partner in the U.S.
From today through July 14, fans can try the new condiment at Buffalo Wild Wings locations nationwide, ahead of its release at retailers such as Walmart, Target, and Amazon.
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