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Companies are spending big on Super Bowl advertising because the game is big business.

Several famous rappers appear in these pricey promos.

Lil Wayne appears in a Cetaphil Super Bowl ad despite not being invited to perform in his hometown of New Orleans.

Weezy gives lotion in difficult settings in the advertisement.

A parent meets his daughter’s lover and finds a condom in his wallet.

“Damn, that’s sensitive,” Wayne says as he gives the mother lotion.

Post Malone returns to Bud Light’s Super Bowl ad, this time inviting friends to a cul-de-sac party via a leaf blower.

Big Game Häagen-Dazs ice cream ads feature Ludacris.

Vin Diesel and Michelle Rodriguez star in the Fast and Furious-themed ad.

Luda comes up and shouts, “Hey, what happened to fast life?” as Vin and Michelle enjoy an ice cream bar on a gorgeous roadway.