Walmart’s “Mother Of All Savings Memberships” promotion features Cardi B.
The 30-year-old rapper will work with Walmart to provide 20,000 new mothers with one-year Walmart+ memberships through the program.
The campaign is rumored to be worth $2 million.
Walmart’s membership promotion will coincide with the Pampers Hospital Gift Program’s gift bag for new mothers.
Each gift bag includes a reusable fabric bag, coupons, a Pampers Sensitive Wipes 6-count sample, instructive infant literature and a free one-year Walmart+ subscription.
Cardi informed fans about the promotion on social media.
In the 30-second movie, she shared her “mom hacks” for raising her four-year-old daughter, Kulture Kiari Cephus, and one-year-old son, Wave Set Cephus.