Rapper and fashion icon A$AP Rocky announced on Thursday his new alcohol venture, Mercer + Prince. The Canadian whisky was developed in partnership with Global Brand Equities and E. & J. Gallo.
“I have wanted to launch a whisky for a few years, but it was difficult to find partners willing to innovate to the level I envisioned,” A$AP said. “Fortunately, I found those partners in Global Brand Equities and Gallo.”
The name, Mercer + Prince, represents two of the rappers’ favorite cross streets in New York, where people of all walks of life intersect.
“I’m so excited and grateful to finally introduce Mercer + Prince to the world,” A$AP said.
Drake seems to be in a giving mood lately. According to Billboard, the “God’s Plan” rapper gifted $1 million in Bitcoin to The LeBron James Family Foundation, after winning big in roulette. The mission of the foundation is to invest time, resources and attention in the kids of LeBron’s hometown of Akron, Ohio.
“Anytime I get blessed like that, I always think it’s good karma that needs to be transferred,” the rapper said in an Instagram video.
Fans of the popular TV show Bel-Air have all the more reason to enjoy the franchise.
Peacock, the service that streams the Fresh Prince spinoff, is teaming up with livestream app NTWRK to drop an exclusive collection of Bel-Air-inspired sneakers, set-used props and wardrobe items, and fan collectibles.
The pack includes a Will Smith Bel-Air basketball jersey, a blazer, a school uniform, Jordan sneakers and more.
All proceeds will go to Coded by Kids, a Philadelphia-based tech education nonprofit that focuses on tech startup-focused entrepreneurship programs for underrepresented groups.
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